Covering over 100 countries, these guides offer comprehensive global coverage of cultural traits, business norms, and etiquette across the globe.
Developed by over 200 cultural experts and based on years of research, our Country Guides are designed to be a valuable resource to executives, helping you adapt effortlessly to new cultures, whether you are moving, working remotely, or have business meetings overseas.
What is included in each Country Guide?
- Cultural and business insights
Understand cultural norms and business practices including negotiation tactics and meeting etiquette.
- Etiquette tips and economic overview
Learn how to make good impressions and explore each country's economic and political landscape.
- Flight Packs and Mindset Maps
Access Flight Packs with essential business information, and Mindset Maps that visualize cultural values and business attitudes. Individuals with an active Country Navigator subscription can click to view the USA’s Flight Pack and Mindset Map to see what each includes.
Where does your Country Guide information come from?
Our guides are researched and written by networks of experts in each country. The content is also verified against peer-reviewed research, and publicly available data which is then curated by our in-house team.
How up-to-date are the guides?
We update content on a rolling three-year program, or when there is a significant global event. In times of dramatic change, we may suspend a country guide. Currently the country guides for Afghanistan and Ukraine are suspended.
How should I use the country guides?
Country guides serve as a helpful starting point for understanding cultural context but should never be used to make assumptions or stereotype individuals. They provide useful background information about business practices, basic etiquette, and economic and political context that can help you prepare for international interactions.
The most effective way to use these guides is to treat them as supplementary information rather than definitive rules. Always prioritize looking at individual or team Worldprism™ profiles first, as these give you much more specific and relevant insights about the people you are working with.