10 cultural differences between China and the US

By Sue Bryant
17th July 2019

Chinese and American people will find they have more similarities than differences. People are motivated by the same things: comfort, money, providing for the family, job satisfaction and security. But each culture reaches these goals via different routes and on the surface, can sometimes seem poles apart. Understanding why people are driven to behave the way they do can go a long way to successful intercultural communication….

3 ways to get quiet team members to speak up in meetings

By Sue Bryant
9th July 2019

Since roughly half the population is made up of introverts, who tend to mull things over carefully before they open their mouths, most teams include at least one or two members who don’t say much. On diverse teams, when people come from cultures where offering ideas or opinions isn’t encouraged, the challenges are multiplied….

New to global sales? 9 tips for sales success across cultures

By Sue Bryant
28th June 2019

The world may be shrinking in terms of ease of communication but cultural differences are still highly prominent when it comes to sales techniques. How you navigate the challenges of a local market, understand the behavior of the consumer and interpret the buying psychology of your client will make the difference between success and failure. Here are 9 pointers for anybody who is new to selling across cultures….

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