10 reasons why more cultural intelligence is needed in the logistics industry

By Sue Bryant
31st July 2019

Transport and logistics is facing enormous change as an industry. New technology, new ways of collaborating and evolving competition are all driving this change.

So is customer service. Never before have customers had such high expectations, whether in a B2B or B2C environment. The increase in demand for swift delivery at lower than ever costs, combined with a seemingly global shortage of drivers and skills, are some of the biggest issues facing the logistics industry….

10 reasons why more cultural intelligence is needed in the manufacturing industry

By Sue Bryant
17th July 2019

The majority of companies operating in the automotive industry are global. Parts are sourced globally, which requires relationship building with overseas suppliers. Vehicles are sold worldwide, which means being culturally aware when creating sales and marketing campaigns and strategies. Sales teams have to work together across cultures. Employee bases, from the factory floor to sales forces and dealerships are multicultural, which requires cross-cultural understanding. What’s more, the automotive industry is in a state of change, with increased competition to car ownership from companies like Uber and Lyft, as well as car-sharing schemes and the prospect of driverless vehicles. The ability to recognise trends and respond quickly in different markets is essential….

10 reasons why more cultural intelligence is needed in the automotive industry

By Sue Bryant
25th June 2019

The majority of companies operating in the automotive industry are global. Parts are sourced globally, which requires relationship building with overseas suppliers. Vehicles are sold worldwide, which means being culturally aware when creating sales and marketing campaigns and strategies. Sales teams have to work together across cultures. Employee bases, from the factory floor to sales forces and dealerships are multicultural, which requires cross-cultural understanding. What’s more, the automotive industry is in a state of change, with increased competition to car ownership from companies like Uber and Lyft, as well as car-sharing schemes and the prospect of driverless vehicles. The ability to recognise trends and respond quickly in different markets is essential….

12 reasons why more cultural intelligence is needed in the finance industry

By Sue Bryant
25th June 2019

In finance today, cultural intelligence is as important as one’s IQ or emotional intelligence. Technology means different markets communicate and work together without ever having to meet – but this does not take away the need to why decisions are made, and why people react to situations the way they do.

Team profiler: Discover the power of diversity in your teams

By Laura Geaves
13th June 2019

Our newest feature, Team Profiler offers multicultural teams the opportunity to analyse their diversity and gain feedback on how to improve collaboration. Includes customised team reports and feedback for team leaders and coaches with actionable tips and strategies.

10 reasons why more cultural intelligence is needed in the pharmaceuticals industry

By Sue Bryant
13th June 2019

In today’s diverse climate, cultural intelligence is everything and especially important in the pharmaceuticals industry. Why? There are several reasons. Better understanding globally of healthcare decision making means marketing can be tailored to specific groups and mindsets. Improved knowledge of how different population groups perceive health and illness is another way that pharmaceutical companies can tailor their communication….

13 ways to develop cultural diversity

By Sue Bryant
9th May 2019

The UN’s World Day for Cultural Diversity takes place on 21st May, here are 13 ways to celebrate the day and develop your own cultural awareness….

What does diversity mean to different generations?

By Sue Bryant
23rd April 2019

The makeup of the workplace today is very different to that of the past in terms of gender, ethnicity, attitude and behavior. The older generation can be credited with ushering in diversity. But what diversity actually means has changed – and will most likely continue to evolve as the last baby boomers retire and Generation Z enters the workforce….

Making your diversity training effective

By Terence Brake
10th October 2018

Research shows diversity training is not counter-productive as-long-as it triggers reward rather than threat responses. …

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