11 tips on building trust across cultures

By Sue Bryant
26th March 2018

As business relationships become more global, learning to trust people from different cultures is all the more important to healthy business relationships. Different cultures sense trust in different ways. Pragmatic, task-based Americans are likely to trust someone based on their skills, their track record and their references. On the other hand, emotional South Americans and Arabs will trust someone because they like them, they have established common ground and they feel a sense of rapport. Understanding how to build – and maintain – trust is vital to business success….

New to global sales? 9 tips for sales success across cultures

By Sue Bryant
20th February 2018

The world may be shrinking in terms of ease of communication but cultural differences are still highly prominent when it comes to sales techniques. How you navigate the challenges of a local market, understand the behavior of the consumer and interpret the buying psychology of your client will make the difference between success and failure. Here are 9 pointers for anybody who is new to selling across cultures….

Negotiating: 10 tips for successful negotiations across cultures

By Sue Bryant
16th December 2017

There’s no question that negotiating is a game of wits, but this game becomes all the more intense when it happens across cultures. Negotiating comes in many styles around the world, from bartering, bidding or hard bargaining to demanding and giving concessions. Its goal may be a paper contract and a cheap deal – or a lasting relationship. Each culture has its own approach to negotiating and each employs its own tricks over the negotiating table, from storming out of the room in mock indignation to unnerving the other side with a stony, face-saving silence, or creating a distraction with humor, or stalling for time….

10 tips for communicating with non-native English speakers

By Sue Bryant
22nd November 2017

When English is your native tongue, it’s all too easy to imagine that everybody else speaks it. Anglophones are famously lazy at learning other languages. And because they haven’t generally had to learn another language from scratch to a level of fluency sufficient for doing business, they can lack empathy with a colleague who is speaking English as a second language.

Imagine an international meeting. With English as their common language, but not their native tongue, the participants, all from different countries, speak clearly and carefully to one another, using relatively simple terminology. The Anglophones, though, speak fast, especially to one another, throwing around slang and jargon and not giving others enough time to formulate responses. As a result, they are in danger of becoming the least understood people in the room. So how can avoid your message getting lost in translation?…

Americans vs Brits – culturally similar or worlds apart?

By Sue Bryant
16th November 2017

Americans and Brits can feel a world apart, culturally as well as geographically. The reality is, of course, that the two have an enormous amount in common in terms of history, values, popular culture and language….

Teach the relevant skills in your business training to see your global teams rise

By Christian
4th October 2017

Which competencies are the most in demand for international business? And what type of business training do companies need to invest in to ensure their talent pool is equipped with the competencies required to succeed in markets around the world? These are questions which continue to come up in the conversations with our clients. Consequently, the next […]…