10 reasons why more cultural intelligence is needed in the automotive industry

By Sue Bryant
25th June 2019

The majority of companies operating in the automotive industry are global. Parts are sourced globally, which requires relationship building with overseas suppliers. Vehicles are sold worldwide, which means being culturally aware when creating sales and marketing campaigns and strategies. Sales teams have to work together across cultures. Employee bases, from the factory floor to sales forces and dealerships are multicultural, which requires cross-cultural understanding. What’s more, the automotive industry is in a state of change, with increased competition to car ownership from companies like Uber and Lyft, as well as car-sharing schemes and the prospect of driverless vehicles. The ability to recognise trends and respond quickly in different markets is essential….

12 reasons why more cultural intelligence is needed in the finance industry

By Sue Bryant
25th June 2019

In finance today, cultural intelligence is as important as one’s IQ or emotional intelligence. Technology means different markets communicate and work together without ever having to meet – but this does not take away the need to why decisions are made, and why people react to situations the way they do.

10 reasons why more cultural intelligence is needed in the pharmaceuticals industry

By Sue Bryant
13th June 2019

In today’s diverse climate, cultural intelligence is everything and especially important in the pharmaceuticals industry. Why? There are several reasons. Better understanding globally of healthcare decision making means marketing can be tailored to specific groups and mindsets. Improved knowledge of how different population groups perceive health and illness is another way that pharmaceutical companies can tailor their communication….

How do different cultures approach decision making?

By Sue Bryant
11th May 2019

When working with different cultures, it is important to understand what drives people to make decisions. Is it profit? Time? Relationships? Not only this, but it’s essential to know who makes the decisions, and what role others play. In autocratic cultures like those of Latin America, France or the Arab world, decisions tend to come from the top, while in countries with flatter management styles, like the Netherlands, Australia or Israel, consensus is important. On the other hand, some of the most apparently egalitarian cultures can have a surprisingly top-down style when it comes to making a decision. In other situations, the corporate culture may override any local cultural traits. There will always be variations on cultural stereotypes, but here here are a few general examples of decision-making style around the world.

How to grow your business with cultural intelligence (CQ)

By Patti McCarthy
25th April 2019

Do you work with a colleague, client or supplier from a different cultural background to your own? You may think that cultural intelligence is something that only expatriates and multi-nationals need to think about, but there are at least half a dozen ways in which becoming more culturally intelligent (more CQ) can help you to grow your business.

First of all, let’s clarify what cultural intelligence is. I see it as a combination of emotional intelligence and cultural knowledge and there is no doubt that being more CQ gives you a real advantage when it comes to working with people from other cultures, whether you are wanting to communicate, to negotiate, to buy or sell, lead or follow….

What does diversity mean to different generations?

By Sue Bryant
23rd April 2019

The makeup of the workplace today is very different to that of the past in terms of gender, ethnicity, attitude and behavior. The older generation can be credited with ushering in diversity. But what diversity actually means has changed – and will most likely continue to evolve as the last baby boomers retire and Generation Z enters the workforce….

How do different cultures approach learning?

By Sue Bryant
15th April 2019

One of the most interesting aspects of working in a cross-cultural team is the diversity of ideas and approaches that it brings. People from different cultures tackle problem solving in very different ways, for example. There may also be a great range of styles in dealing with authority, or giving and receiving feedback.

Much of this stems from the education system that shaped the individual. While stereotypes need to be avoided, here are a few clues as to why different cultures have such varied approaches to learning….

How our clients use Country Navigator

By Terence Brake
5th April 2019

Country Navigator can be used in many ways across organizations. Here’s a few examples of how our clients use Country Navigator. …

12 tips for working virtually in a multicultural team

By Sue Bryant
1st April 2019

You can’t beat face-to-face contact for furthering cross-cultural relationships. But sometimes it’s not always available. All over the world, the only, or the main contact people have with their remote co-workers is by conference call, or email. While technology is a wonderful thing, if this is the only method of communication you have, vital nuances can be lost in conversation, leading to the breakdown in relationships or even the failure of projects. Here are our top tips for making the most of working remotely….

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