By Sue Bryant
25th June 2019
The majority of companies operating in the automotive industry are global. Parts are sourced globally, which requires relationship building with overseas suppliers. Vehicles are sold worldwide, which means being culturally aware when creating sales and marketing campaigns and strategies. Sales teams have to work together across cultures. Employee bases, from the factory floor to sales forces and dealerships are multicultural, which requires cross-cultural understanding. What’s more, the automotive industry is in a state of change, with increased competition to car ownership from companies like Uber and Lyft, as well as car-sharing schemes and the prospect of driverless vehicles. The ability to recognise trends and respond quickly in different markets is essential….