Enhancing Team Collaboration and Cultural Understanding
![Country-navigator-ayvens](https://143693013.fs1.hubspotusercontent-eu1.net/hub/143693013/hubfs/Country-navigator-ayvens.jpg?width=300&name=Country-navigator-ayvens.jpg)
“The Country Navigator Worldprism™ Teams program was an eye-opener. It’s not just about language; it’s about understanding why people work the way they do. Since the sessions, we’ve become more conscious of each other’s strengths, which has transformed how we communicate and collaborate. It’s made a big difference in how we approach our work together.”
![Javier Santamaria](https://143693013.fs1.hubspotusercontent-eu1.net/hub/143693013/hubfs/Javier%20Santamaria.jpg?width=60&name=Javier%20Santamaria.jpg)
Head of Integrations, Operations
Ayvens is a global mobility company with a strong focus on digital transformation and integration. The Operations Department is responsible for managing six sub-teams that span technical architecture, data migration, back-office implementation and support, interoperability and satellite technology across multiple regions, including India, France, Belgium, Denmark, Spain, Italy, the Netherlands and Turkey.
Global Collaboration Barriers
With such globally distributed teams, Ayvens faces significant communication and collaboration challenges. Despite best intentions, the teams often faced misaligned goals and frequent misunderstandings due to diverse work styles, decision-making processes, and communication preferences, shaped by cultural backgrounds. These challenges hindered team collaboration and overall productivity.
Javier Santamaria, Head of Integrations, articulated this challenge, “People see life and work differently based on their cultural backgrounds. Understanding these differences is crucial to collaborating successfully, especially when managing a large, diverse team.” Ayvens needed a solution that extended beyond language barriers to provide deep insights into the cultural values shaping each team member’s preferred work and communication style.
![Criteo case study challenge](https://143693013.fs1.hubspotusercontent-eu1.net/hub/143693013/hubfs/Criteo%20case%20study%20challenge.png?width=300&name=Criteo%20case%20study%20challenge.png)
![Criteo case study solution](https://143693013.fs1.hubspotusercontent-eu1.net/hub/143693013/hubfs/Criteo%20case%20study%20solution.png?width=300&name=Criteo%20case%20study%20solution.png)
Empowering Ayvens with Cultural Intelligence
To bridge these cultural gaps, Ayvens partnered with Country Navigator to implement a comprehensive cultural intelligence learning program. Including access to its digital platform, a team cultural profile assessment, live masterclasses, and bespoke team coaching sessions tailored to Ayvens’ unique needs.
The first Worldprism Teams training session was a transformative experience for the team. Javier, Head of Integrations described it as an “eye-opener,” revealing that effective communication isn’t solely about language but about understanding the underlying cultural factors that influence how people think, work, and relate. This realization shifted the team’s approach, allowing members to avoid taking misunderstandings personally and focus instead on the “why” behind each person’s actions.
Team members engaged in open dialogue and explored key concepts in cultural intelligence and global communication, discussing practical ways to apply these insights in daily interactions.
Enhanced Team Dynamics and Productivity
Key improvements across team collaboration & productivity shared by Avyens:
- Improved Collaboration & Understanding
Cultural awareness reduced misunderstandings, allowing team members to feel more connected to each other’s perspectives.
- Strategic Task Assignment
Clear insights into each team member’s skills enabled better project alignment and utilization across global sub-teams.
- Improved Communication and Agility
Awareness of cultural influences on decision-making has led to more adaptive, open communication, streamlining workflows and reducing disruptions
![Criteo case study challenge](https://143693013.fs1.hubspotusercontent-eu1.net/hub/143693013/hubfs/Criteo%20case%20study%20challenge.png?width=300&name=Criteo%20case%20study%20challenge.png)
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