The older and younger generations have quite different mindsets. This is particularly important in order to understand the Russian business etiquette. The older generation has been conditioned to secrecy, distrust and fear. Personal responsibility, self-worth, motivation and personal security were the greatest casualties of the communist system. The younger generation are more open and relaxed, but equally proud of ‘Rodeena’ – ‘the Motherland’.
Core values of Russians include the family, security and stability, loyalty, honour and pride, endurance, patience and mutual support. Russia has a strong sense of national identity. Recent research into identity, suggests that a significant majority of Russians see themselves as ‘Russian’ rather than ‘European’.
Our infographic on Russia will provide you with a snapshot of the essential things you need to know in order to foster better working relationships with the Russians, as well as key data and some fun facts about the country.
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