Brazilians are friendly and free-spirited, with an incredible zest for life, it is worth baring this in mind when understanding the Brazilian business etiquette. They are risk-orientated and very creative. Great importance is placed on family and social life and many families are very large. Brazilians are also governed by a class system. Money, family and education talk here.
Nothing annoys Brazilians more than to be considered Spanish or Latin American like their neighbours; indeed, the Portuguese had a completely different colonial experience from the Spanish in colonial times, intermarrying with the natives rather than killing them, resulting in a mixed-race population.
Our infographic on Brazil will provide you with a snapshot of the essential things you need to know in order to foster better working relationships with the Brazilians, as well as key data and some fun facts about the country.
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