Infographic: Top 10 insights to understanding Brazilian business etiquette

Brazilians are friendly and free-spirited, with an incredible zest for life, it is worth baring this in mind when understanding the Brazilian business etiquette. They are risk-orientated and very creative. Great importance is placed on family and social life and many families are very large. Brazilians are also governed by a class system. Money, family and education talk here.

Nothing annoys Brazilians more than to be considered Spanish or Latin American like their neighbours; indeed, the Portuguese had a completely different colonial experience from the Spanish in colonial times, intermarrying with the natives rather than killing them, resulting in a mixed-race population.

Our infographic on Brazil will provide you with a snapshot of the essential things you need to know in order to foster better working relationships with the Brazilians, as well as key data and some fun facts about the country.

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Brazilian business etiquette and cultural intelligence infographic

About the Author

Terence Brake

Terence Brake is an author in the global learning & development field and has over 20 years experience helping executives to work better across cultures.

2 thoughts on “Infographic: Top 10 insights to understanding Brazilian business etiquette

  1. Fantastic stuff, Terence. Interesting comment about the Portuguese treating their colonial waifs better than the Spanish. I remember going to school (Malaysia) with classmates who had family names like Lopez, Silva, Fernandez or Cornelius as Malacca was a Portuguese hub back in the 16th century so must have been a good bit of cross-marriages. What’s worth noting too is that quite a lot of the characteristics about time, punctuality, multitasking or socializing, applies just as well to Asian cultures.

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