10 reasons why more cultural intelligence is needed in the logistics industry

By Sue Bryant
31st July 2019

Transport and logistics is facing enormous change as an industry. New technology, new ways of collaborating and evolving competition are all driving this change.

So is customer service. Never before have customers had such high expectations, whether in a B2B or B2C environment. The increase in demand for swift delivery at lower than ever costs, combined with a seemingly global shortage of drivers and skills, are some of the biggest issues facing the logistics industry….

Death and dying: How different cultures view the end

By Sue Bryant
24th July 2019

Death is marked in so many ways around the world that an understanding of different rituals can be helpful, particularly in a cross cultural environment. It’s not death, as such, which is a universal experience, but the expression of grief that differs so much between cultures….

6 differences between English and French culture

By Finola Speck
18th July 2019

Despite their close geographical proximity, France and the United Kingdom hold more than a few cultural contrasts. In spite of this, the nation’s successfully join forces in business demonstrating a great example of cross-cultural collaboration. Here are a few cultural factors for both sides to consider….

10 reasons why more cultural intelligence is needed in the manufacturing industry

By Sue Bryant
17th July 2019

The majority of companies operating in the automotive industry are global. Parts are sourced globally, which requires relationship building with overseas suppliers. Vehicles are sold worldwide, which means being culturally aware when creating sales and marketing campaigns and strategies. Sales teams have to work together across cultures. Employee bases, from the factory floor to sales forces and dealerships are multicultural, which requires cross-cultural understanding. What’s more, the automotive industry is in a state of change, with increased competition to car ownership from companies like Uber and Lyft, as well as car-sharing schemes and the prospect of driverless vehicles. The ability to recognise trends and respond quickly in different markets is essential….

An introduction to French culture: politics, the economy and how to win at business in France

By Finola Speck
17th July 2019

If you are currently working with the French or going to do business with them in the near future, demonstrate your own worldly knowledge, especially about France. Expect arguments, but enjoy them! Cross cultural training enables people to understand how contrasting cultural backgrounds can influence perspectives and provides opportunity to adapt their working style to improve relationships. …

10 cultural differences between China and the US

By Sue Bryant
17th July 2019

Chinese and American people will find they have more similarities than differences. People are motivated by the same things: comfort, money, providing for the family, job satisfaction and security. But each culture reaches these goals via different routes and on the surface, can sometimes seem poles apart. Understanding why people are driven to behave the way they do can go a long way to successful intercultural communication….

11 cultural differences between Poland and the US

By Sue Bryant
9th July 2019

Americans of Polish descent – nearly 10 million of them – form the largest Slavic ethnic group in the USA, and the largest diaspora of Poles in the world. So from the start, the two cultures have deep connections. Yet when embarking on a business relationship, or when Americans and Poles are working together for the first time, differences in the two cultures become clear. Here are 11 ways Americans and Poles can learn to understand one another more effectively.

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