New to global sales? 9 tips for sales success across cultures

By Sue Bryant
28th June 2019

The world may be shrinking in terms of ease of communication but cultural differences are still highly prominent when it comes to sales techniques. How you navigate the challenges of a local market, understand the behavior of the consumer and interpret the buying psychology of your client will make the difference between success and failure. Here are 9 pointers for anybody who is new to selling across cultures….

10 reasons why more cultural intelligence is needed in the automotive industry

By Sue Bryant
25th June 2019

The majority of companies operating in the automotive industry are global. Parts are sourced globally, which requires relationship building with overseas suppliers. Vehicles are sold worldwide, which means being culturally aware when creating sales and marketing campaigns and strategies. Sales teams have to work together across cultures. Employee bases, from the factory floor to sales forces and dealerships are multicultural, which requires cross-cultural understanding. What’s more, the automotive industry is in a state of change, with increased competition to car ownership from companies like Uber and Lyft, as well as car-sharing schemes and the prospect of driverless vehicles. The ability to recognise trends and respond quickly in different markets is essential….

12 reasons why more cultural intelligence is needed in the finance industry

By Sue Bryant
25th June 2019

In finance today, cultural intelligence is as important as one’s IQ or emotional intelligence. Technology means different markets communicate and work together without ever having to meet – but this does not take away the need to why decisions are made, and why people react to situations the way they do.

How to politely respond to sneezing across cultures

By Laura Geaves
25th June 2019

There’s no end to ‘sneezing across cultures’ trivia. But whatever the bizarre origins of the response, it is quite useful to know how to react when you’re abroad. Learning the nuances of a new language is challenging enough, but when you throw in colloquialisms and basic etiquette, it becomes a nightmare. Here are a few responses to be armed with….

10 tips for doing business in China

By Terence Brake
18th June 2019

Learn all about Chinese business culture with our free guide. Prepare for your international business meetings with Country Navigator….

24 tips on how to make a good first impression in China

By Terence Brake
14th June 2019

The single most important factor in making a good impression in China is to build relationships and cultivate them carefully, otherwise known as Guanxi. Building the friendship has to come before business is done; trust has to be in place before a deal can be made. Being smartly dressed, serious, punctual and deferential to elders will also win the respect of the Chinese. Furthermore, be careful in conversation not to make a Chinese person lose face by discussing topics such as Taiwan, Tibet, human rights issues or the growing capitalist culture in Chinese cities….

Team profiler: Discover the power of diversity in your teams

By Laura Geaves
13th June 2019

Our newest feature, Team Profiler offers multicultural teams the opportunity to analyse their diversity and gain feedback on how to improve collaboration. Includes customised team reports and feedback for team leaders and coaches with actionable tips and strategies.

10 reasons why more cultural intelligence is needed in the pharmaceuticals industry

By Sue Bryant
13th June 2019

In today’s diverse climate, cultural intelligence is everything and especially important in the pharmaceuticals industry. Why? There are several reasons. Better understanding globally of healthcare decision making means marketing can be tailored to specific groups and mindsets. Improved knowledge of how different population groups perceive health and illness is another way that pharmaceutical companies can tailor their communication….

Top 10 tips on getting ready for life as an expat

By Sue Bryant
9th June 2019

Life as an expat: Are you prepared? Preparing to start a new life abroad is both exciting and stressful. Wading through the admin of renting out your house, sorting medical issues, finding schools for children, redirecting mail and so on is one thing, but preparing emotionally is something completely different. Here are our top 10 […]…

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