11 tips on building trust across cultures

By Sue Bryant
26th March 2018

As business relationships become more global, learning to trust people from different cultures is all the more important to healthy business relationships. Different cultures sense trust in different ways. Pragmatic, task-based Americans are likely to trust someone based on their skills, their track record and their references. On the other hand, emotional South Americans and Arabs will trust someone because they like them, they have established common ground and they feel a sense of rapport. Understanding how to build – and maintain – trust is vital to business success….

Cultural stereotype or cultural prototype?

By Sue Bryant
23rd March 2018

Why do we make sweeping assumptions when it comes to dealing with other cultures? This is stereotyping, and it’s all too easy to do. Expecting all cultures to exhibit certain behaviors is our way of managing our own expectations of the unknown. We all have a need to categorize others and put them in context. Although a stereotypical view at its worst could be called a prejudice, not all stereotypes are bad, and stereotyping is not necessarily a negative activity. But it is a limiting one. …

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