By Sue Bryant
26th March 2018
As business relationships become more global, learning to trust people from different cultures is all the more important to healthy business relationships. Different cultures sense trust in different ways. Pragmatic, task-based Americans are likely to trust someone based on their skills, their track record and their references. On the other hand, emotional South Americans and Arabs will trust someone because they like them, they have established common ground and they feel a sense of rapport. Understanding how to build – and maintain – trust is vital to business success….